Anchor text is the clickable text of the link pointing to your target URL. Choosing the right anchor text helps keep your link profile natural and supports your SEO goals.
Common Anchor Text Types
Use a mix of anchor types across your orders:
Branded: Your brand name
Naked URL: Your URL as the anchor
Generic: Non-descriptive text like “learn more”
Partial match: Includes part of your keyword plus extra words
Exact match: Matches your main keyword exactly
Best Practices
Use mostly branded and partial match anchors for a natural profile
Avoid using exact match anchors too frequently
Match the anchor text to the topic of your target page
Keep anchors short and readable
Where to Add Anchor Text
You choose your anchor text when placing an order in the order details step.