The process starts with your goals.
You can either choose the pages, keywords, and topics you want more visibility for, or simply place orders based on your preferred DR and traffic ranges.
If you use the Campaigns feature, the platform can also identify articles already ranking in search results and already appearing inside AI-generated answers related to your target searches.
That gives you the option to focus placements around pages already driving visibility in your niche instead of approaching link building completely blindly.
From there, you can approve the placements you want and place your order.
Then the Respona team handles the actual outreach process for you:
prospecting
publisher outreach
follow-ups
negotiations
relationship management
placements
The biggest difference is that you are not using software to manage outreach yourself.
You are using the platform to place and manage link building orders while the operational side gets handled for you.