Listicle Strategy

How to use keywords and topics to get featured in popular list posts.

Vlad Orlov avatar
Written by Vlad Orlov
Updated over a week ago


List posts (Top 5, 10, 15, etc. articles) are a great way to promote your business or content.

There is no shortage of list post articles on the web because the format is very effective and favored by both users and search engines.

In this strategy, you will be finding listicles that are relevant to your niche and reaching out to the people behind them, asking to add your business/article to the list.

As an example, to gain more exposure for Respona, we will be finding blog posts listing affiliate recruitment tools, asking them to include us and join our affiliate program.

setting additional seo filters


  1. Select the "Listicle" campaign template.

2. In the first two fields, enter the name of your company/product, and the URL of your website.

3. In the third field, enter specific keywords that best describe your company’s products/services.

4. Next, describe what sets your product apart from the competition in 1-2 sentences and why they should consider including you.

5. In the last field, describe what incentives can you offer in return for referencing your company.

6. Click “Use this template”.

7. Review your email sequence and tailor it to your needs.

8. Сlick "Next Step" and review the automation.

9. Click "Continue" and set additional SEO filters if needed.

10. Click "Continue" again and run a simultaneous contact search to save time.

11. Run the automation. As results are found, they will start appearing on the screen.



Subject: Missed one

Hi {first_name},

It seems like you missed [Company name] in your post on [target keyword1] :(

[Unique aspects of your company]


How does that sound?



Subject: Missed one

Hi John,

It seems like you missed Respona in your post on [target keyword1] :(

Respona automates the entire partner recruitment process in minutes, and is actually the highest-rated outreach tool on G2.

If you’re interested in including us, I’m happy to:

1. Get you six-month access to try it out on the house

2. I’ll provide all the assets you need to update the article (screenshots, custom description, etc).

How does that sound?


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