Intro

The anchor text strategy is one of the easiest and, arguably, most effective link building strategies. If you’re inexperienced with link building, the anchor text strategy is a good place to start as it will give you a good idea of the general processes behind any link building campaign.

Note: this strategy works particularly well if you already have some linkable content published.

The process behind it is very simple: you will be looking for non-competing articles that mention your content’s target keyword (or a similar keyword) but that are centered around a different topic.

These types of articles are perfect link building prospects because adding your link to them would help cover a topic they don’t expand on. This helps create a more informative resource, making it a win-win situation for both sides.

In-content, editorial backlinks with perfect keywords from relevant pages that also have established authority are some of the strongest backlinks you can get for SEO.

To find such specific articles, you will be using some advanced search operators.

Then, you will be reaching out to the owners of those sites, asking them to add a link to your suggested anchor text in exchange for some kind of an incentive: a social share, a link from another website, free subscription to your tool, etc.

Discovery

Respona’s search engine is built on Google and features some very useful advanced search functions. These advanced search functions perform very similarly to search operators.

As an example, let’s run a sample campaign for our SaaS Marketing article, which we have already secured 15 high-quality backlinks using this exact strategy.

  1. Select “Blogs” from the menu on the left side of the search bar.

  2. Type in your query using search operators such as:

    • inurl:blog (tells the search engine to only show pages that are part of a blog)

    • intext: (specifies which keyword should be included in the articles’ bodies)

    • intitle: (specifies which keyword should be included in the articles’ titles)

    • -intitle: (specifies which keyword should not be included in the articles’ titles)

    A simple search string would look like this:

    inurl:blog intext:"saas marketing" -intitle:"saas marketing"

    This tells Respona to look for blog posts that mention “SaaS marketing “ in their bodies but not in the title.

    Note: If you wish to narrow down the search even more, you can add another “intitle:” tag to filter down the search to a general topic.

    inurl:blog intext:"saas marketing" -intitle:"saas marketing" intitle:"content marketing"

    [SHOW SCREENSHOT WITH SEARCH RESULTS]

  3. Click on an article and look through (ctrl-f or cmnd-f) it to find the mention of your keyword on the page. Your ideal prospects are non-competing articles that have mentioned your target keyword in the body, but didn’t dive too deep into the topic, and don’t already link to another article.

    [SHOW SCREENSHOT OF AN ARTICLE WITH HIGHLIGHTED ANCHOR TEXT]

  4. Tick the box next to an opportunity to select it for your campaign.

    [CLOSE-UP SCREENSHOT OF A CHECKED SELECTION BOX]

  5. Repeat the process until you’re done prospecting.

Template

Unpersonalized

Subject: Some love for {organization}’s blog

Hi, {first_name}!

I'm [your name and position]. How is your {day_of_week} going?

Just read your {url_title}, really liked how you said that [personalization]!

I have an idea of how we can make the article even better.

You mentioned [your keyword] but didn’t really elaborate too much on it.

We actually have our own article [explain in a couple sentences what the article is about and why it would be useful for them to link to you].

We can return the favor in a few ways [your value proposition].

Looking forward to hearing from you,

[signature]

Personalized

Subject: Some love for Visme's blog

Hi Alina!

I'm Vlad, the outreach manager from Respona. How is your Wednesday going?

I just finished going through your article on Influencer Marketing: Engaging Centennials & Millennials, and as a representative of gen z, I have to say, it’s pretty accurate :)

I have an idea of how we can make it even better.

You spoke about "micro-influencers" but didn't really elaborate on how to find these kinds of influencers for your own campaigns.

We actually just released our own guide to micro-influencers with a heavy emphasis on how to actually find them to collaborate. I think it would be a good addition to your article and help expand the topic a little bit.

We can return the favor in a few ways (sharing with our 100k social followers is one).

Looking forward to hearing from you,

Ivan Escott

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