Intro

Podcasts are a great tool to engage with your audience in a very engaging and human way.

Other people’s podcasts are even better for putting yourself and your business in front of new audiences. Getting featured as a guest on someone else’s podcast gives you a much greater opportunity to present yourself than most other collaboration types.

Besides, podcasts make for highly repurposable and shareable content.

For example, we can reach out to podcasts that Rand Fishkin of Sparktoro has been on, and propose to have us on their show.

Discovery

  1. Enter a name of an influencer in your niche in the first field.

  2. In the second field, type in the company that the influencer works for (or owns).

3. In the third field, write out your brief bio.

4. In the final field, propose topics you’d like to discuss during your interview.

5. Click “Use this template”.

6. In the campaign editor, click “Continue” and add additional Listen Notes filters.

7. Review results once the automation is complete.

Template

Unpersonalized

Subject: Episode with [Influencer]

Hi {first_name},

Just finished listening to your interview with [Influencer] and loved it!

I’m wondering if you're open to accepting new guests on the show?

To give you a brief background, [Brief bio]

[Topic]

No pressure if you don’t think there’s a fit!

[Signature]

Personalized

Subject: Episode with Rand Fishkin

Hi John,

Just finished listening to your interview with Rand Fishkin and loved it!

I’m wondering if you're open to accepting new guests on the show?

To give you a brief background, I joined Visme as the first marketing hire and after helping the company reach over 17 million active users, co-founded Respona.

I’m more than keen to share the exact strategies that we have used to grow Visme’s organic traffic by over 3.5 million.

No pressure if you don’t think there’s a fit!

Farzad Rashidi

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