Podcast Outreach

How to find podcast shows and episodes to collaborate with as either a guest or a host.

Farzad Rashidi avatar
Written by Farzad Rashidi
Updated over a week ago

Intro

Podcasts are a great tool to engage with your audience in a very engaging and human way.

Other people’s podcasts are even better for putting yourself and your business in front of new audiences. Getting featured as a guest on someone else’s podcast gives you a much greater opportunity to present yourself than most other collaboration types.

Besides, podcasts make for highly repurposable and shareable content.

For example, we can reach out to podcasts that Rand Fishkin of Sparktoro has been on, and propose to have us on their show.

rand fishkin copyblogger podcast

Strategy 1 - Podcast outreach

  1. Select the "Podcast Outreach" campaign template.

2. In the first field, enter the general podcast topics that you’re interested in.

3. In the second field, 1-2 sentences about your career accomplishments.

4. In the final field, mention what topics are you interested in discussing during an interview.

5. Click “Use this template”.

6. Review your email sequence and tailor it to your needs.

7. Сlick "Next Step" and review the automation.

8. Click "Continue" and set additional Listen Notes filters if needed.

9. Click "Continue" again and run a simultaneous contact search to save time.

10. Run the automation. As results are found, they will start appearing on the screen.

Strategy 2 - Podcast Episode Outreach

  1. Select the "Podcast Episode Outreach" campaign template.

2. Enter a name of an influencer or prominent founder in your niche in the first field.

3. In the second field, type in the company that the influencer works for (or owns).

4. In the third field, 1-2 sentences about your career accomplishments.

5. In the final field, mention what topics are you interested in discussing during an interview.

6. Follow the same steps as discussed above.

Template

Unpersonalized

Subject: Episode with [Influencer]

Hi {first_name},

Just finished listening to your interview with [Influencer] and loved it!

I’m wondering if you're open to accepting new guests on the show?

To give you a brief background, [Brief bio]

[Topic]

No pressure if you don’t think there’s a fit!

[Signature]

Personalized

Subject: Episode with Rand Fishkin

Hi John,

Just finished listening to your interview with Rand Fishkin and loved it!

I’m wondering if you're open to accepting new guests on the show?

To give you a brief background, I joined Visme as the first marketing hire and after helping the company reach over 17 million active users, co-founded Respona.

I’m more than keen to share the exact strategies that we have used to grow Visme’s organic traffic by over 3.5 million.

No pressure if you don’t think there’s a fit!

Farzad Rashidi

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