Intro

The reverse skyscraper technique (also referred to as the SERP competitor backlinks strategy) is another beginner-friendly link building strategy that is easy to carry out and can yield pretty impressive results.

You have probably heard about the regular skyscraper technique before.

This reversed version is different from it in that instead of producing new content that is superior to your competitors for each link building campaigns, you will be creating campaigns for content that already exists on your blog simply by looking at competing articles’ backlink profiles.

Its advantage over other strategies is the fact that its prospecting stage takes considerably less time, and sometimes you’re able to generate several-hundred-people prospect lists within just a few minutes.

The downside to this strategy is that the quality of some of the prospects will be lower, which will have an effect on reply and open rates. However, this is balanced out by their sheer number.

Note: You will need backlink monitoring software (preferably Ahrefs or SEMRush) to do this.

Discovery

  1. Select the article you will be building links for. As an example, we will use our own article on micro-influencers.

  2. Search for your target keyword in Ahrefs’ Keyword Explorer.

  3. Scroll down to SERP overview and pick an article that has a lot of backlinks.

  4. Click on the number in the Backlinks column to reveal the page’s backlink profile.

  5. Click over to Site Explorer 2.0 > Backlinks.

  6. Enable two filters: Dofollow link type and DR from 30.

  7. Export as a .CSV file

  8. To import the sheet into your Respona campaign, click on the import button on the right side of Respona’s search bar.

    [CLOSE-UP OF THE SEARCH BAR WITH THE BUTTON HIGHLIGHTED]

  9. Press “Upload .CSV File” and select your file.

    [screenshot of respona upload button]

  10. Map your .CSV file fields to the corresponding Respona fields.

    [screenshot of attributes]

  11. Click “Continue” and wait as your opportunities are imported.

Template

Unpersonalized

Subject: {organization} + [your company] = Collaboration?

Hi, {first_name}!

I'm [your name and position]. How is your {day_of_week} going?

Just read your {url_title}, awesome job putting that piece together!

I'm reaching out to you because I noticed that you linked to [competitor’s article].

We actually have our own article [explain how it is better than the one they’re currently linking to].

We can return the favor in a few ways [your value proposition].

Looking forward to hearing from you,

[signature]

Personalized

Visme + Respona = Collaboration?

Subject:

Hi, Reginald!

I'm Vlad, the outreach manager from Respona. How is your Wednesday going?

Just read your 10+ Smart Business Ideas From Home During A Lockdown, awesome job putting that piece together!

I'm reaching out to you because I noticed that you mentioned Sprout Social's Influencer Marketing article.

We actually have just released a new article dedicated to micro-influencers, with an emphasis on how to actually find influencers to work with.

I think it could also be a good fit for your post, considering that Sprout Social doesn't really elaborate too much on how to do so.

We can return the favor in a few ways (a share with our 100k audience is one of them).

Looking forward to hearing from you,

Vlad Orlov

Did this answer your question?