Intro

The reverse skyscraper technique (also referred to as the SERP competitor backlinks strategy) is another beginner-friendly link building strategy that is easy to carry out and can yield pretty impressive results.

You have probably heard about the regular skyscraper technique before.

This reversed version is different from it in that instead of producing new content that is superior to your competitors for each link building campaigns, you will be creating campaigns for content that already exists on your blog simply by looking at competing articles’ backlink profiles.

Its advantage over other strategies is the fact that its prospecting stage takes considerably less time, and sometimes you’re able to generate several-hundred-people prospect lists within just a few minutes.

The downside to this strategy is that the quality of some of the prospects will be lower, which will have an effect on reply and open rates. However, this is balanced out by their sheer number.

Note: you will need backlink monitoring software (preferably Ahrefs or SEMRush) to do this.

Discovery

  1. Select the article you will be building links for. As an example, we will use our own article on micro-influencers.

  2. Search for your target keyword in Google

  3. Select the article or articles you want to find the backlinks for. You can create a small sheet or document to place the links before you paste them into Respona.

  4. Once you have your list of URLs, create a campaign inside Respona from the campaign dashboard.

  5. Select the “Automation Setup” toggle in the top right corner.

  6. Select the “Backlinks search” automation.

  7. Paste your URL(s) into the entry box.

  8. Optional: you can add a filter for dofollow/nofollow links, but it is not necessary for this strategy.

  9. Click “Continue” in the bottom right hand corner.

  10. Select your desired DR range. Our recommendation is any websites above DR 30, but if you are working with a new site or a site with a very low DR then you can lower the filter limit.

  11. Click “Run Automation” in the bottom right corner

  12. Once the automation is done running, click “View Results”

From here, the websites linking back to the URL(s) you pasted for the automation will be added to your campaign. You can now move forward with the rest of the campaign creation process by clicking “Create a Sequence” at the top.

Template

Unpersonalized

Subject: {organization} + [your company] = Collaboration?

Hi, {first_name}!

I'm [your name and position]. How is your {day_of_week} going?

Just read your {url_title}, awesome job putting that piece together!

I'm reaching out to you because I noticed that you linked to [competitor’s article].

We actually have our own article [explain how it is better than the one they’re currently linking to].

We can return the favor in a few ways [your value proposition].

Looking forward to hearing from you,

[signature]

Personalized

Subject: Visme + Respona = Collaboration?

Hi, Reginald!

I'm Vlad, the outreach manager from Respona. How is your Wednesday going?

Just read your 10+ Smart Business Ideas From Home During A Lockdown, awesome job putting that piece together!

I'm reaching out to you because I noticed that you mentioned Sprout Social's Influencer Marketing article.

We actually have just released a new article dedicated to micro-influencers, with an emphasis on how to actually find influencers to work with.

I think it could also be a good fit for your post, considering that Sprout Social doesn't really elaborate too much on how to do so.

We can return the favor in a few ways (a share with our 100k audience is one of them).

Looking forward to hearing from you,

Vlad Orlov

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