Intro
The goal of the skyscraper technique is to get contextual backlinks from articles linking to competing pages ranking for your target keyword.
For example, we have published a blog post on content distribution and would like to find websites that are currently linking to content distribution guides of our competitors.
In this article, the author has referenced Semrush’s content distribution guide, which is a competing piece to our article.
This makes it a perfect prospect for the Skyscraper Technique.
Discovery
Select the "Skyscraper Technique" campaign template.
2. In the first field, paste the URL of the article that you’d like to promote.
2. In the second field, type in the primary keyword that your content targets.
3. In the third field, paste in the URLs of your competitors’ articles.
4. In the fourth field, describe what makes your content unique in 1-2 sentences and why your prospect should link to you instead.
5. In the last field, describe what incentives can you offer in return for referencing your content.
6. Click “Use this template”.
7. Review your email sequence and tailor it to your needs.
8. Сlick "Next Step" and review the automation.
9. Click "Continue" and set additional SEO filters if needed.
10. Click "Continue" again and run a simultaneous contact search to save time.
11. Run the automation. As results are found, they will start appearing on the screen.
Template
Unpersonalized
Subject: Updated guide on [Target keyword]
Hi {first_name},
You referenced an older post on [target keyword] in your article.
We just released a brand new guide on the topic that would make a better fit.
[Content description]
[Incentive]
How does that sound?
[signature]
Personalized
Subject: Updated guide on content promotion
Hi John,
You referenced an older post on content promotion in your article.
We just released a brand new guide on the topic that would make a better fit.
In our content distribution guide, we have shared step-by-step strategies that helped us grow our blog’s monthly traffic to 100k sessions.
I’d love to reference your guide in my next guest article if you were kind as to give us a mention.
How does that sound?
Vlad