Intro

Affiliate marketing is a very good way to spread the word about your business, earn some links, and boost your traffic and sales along the way.

We’re going to be looking at affiliate blogs in particular. There is a more effective way to find potential affiliates than pitching random bloggers hoping that they would be willing to become your affiliate.

In this strategy, you will be finding your competitors’ affiliates and reaching out to them, offering a collaboration with you as well.

This strategy also works well with listicles. Offering a blogger to join your affiliate program would be an enticing incentive for them to put you on their “Top 10” article, if they have one.

Note: For this, you will need Ahrefs or another backlink monitoring software.

Discovery

  1. Select a competitor or partner site and paste their homepage URL into Ahrefs’ site explorer.

  2. Click on “Backlinks”.

  3. Select the “Sponsored” link type. Most affiliate links will have one of the following identifiers within the URL:

    • Aff

    • Ref

    • Rid

    • Refid

  4. Find a link that has one of these identifiers.

  5. Visme’s affiliate links have the “ref” identifier. Determine which identifier your target’s affiliate links have and paste it into the “Word or phrase” filter to weed out any sponsored links that are not necessarily affiliate ones.

  6. Apply the “One link per domain filter”.

  7. Click Export > Full Export For Microsoft Excel.

  8. Download the file and open it in Excel or Google Sheets.

  9. Remove all columns except “Referring Page Title” and “Referring Page URL”. They will be irrelevant for Respona.

  10. Save your file as a .CSV

    [CLOSE UP OF THE SAVE AS .CSV BUTTON, can’t get it myself]

  11. To import the sheet into your Respona campaign, click on the import button on the right side of Respona’s search bar.

    [CLOSE-UP OF THE SEARCH BAR WITH THE BUTTON HIGHLIGHTED]

  12. Press “Upload .CSV File” and select your file.

    [screenshot of respona upload button]

  13. Because we only left two relevant columns in the file, attributes will automatically be mapped to corresponding Respona fields.

    [screenshot of respona attributes menu]

  14. Click “Finish” and wait as your opportunities are imported.

    [screenshot of respona finish button]

  15. Move forward and create your email sequence.

  16. Use Respona’s email finder to find contact information for your potential affiliates.

Template

Unpersonalized

Subject: Wanna work with (Company Name)?

Hey {First Name}

My name is [Name] and I am a [Job Title] at [Company Name]—[Something about the company].

Since you’re into [Topic], you’ll already have heard about [Company Name].

I’m reaching out to let you know that we’re actively looking for more affiliates that could help us further expand our reach and raise awareness among new audiences.

We’re already working with people like [Affiliate Name], who made {Commision} in {Month/Quarter/Year} with us.

What do you think? Could we get you onboard as well?

Let’s set up a call to discuss it further — here’s a link to my calendar:

[Link to Calendar]

Thanks,

{Name}

Personalized

Subject: Wanna work with Respona?

Hey John

My name is Vlad and I am a Brand Partnerships Manager at Respona— the all-in-one email outreach tool for link building.

Since you’re into outreach, you’ll already have heard about Respona.

I’m reaching out to let you know that we’re actively looking for more affiliates that could help us further expand our reach and raise awareness among new audiences.

We’re already working with people like Visme, who made $6,500 in a month with us.

What do you think? Could we get you onboard as well?

Let’s set up a call to discuss it further — here’s a link to my calendar:

[Link to Calendar]

Thanks,

Vlad Orlov

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