Intro

Guest posting is one of the most common link building strategies that can help you get multiple high-quality backlinks from a single guest post.

The process is very simple: you find blogs that accept guest posts and write articles for them. Most blogs will allow you to add two links back to your resource: one in the text of the article, and one in your author bio.

Pro tip: you can get more than just 1-2 backlinks from each guest post. If you have some partner sites, you can add their links into your guest posts, and in return, they will do the same for you.

The downside to guest posting is, of course, the fact that writing unique content can be time-consuming. On the other hand, it is very much worth the time since you’re able to get multiple links per post.

There are two ways to secure guest posting opportunities.

Discovery

Strategy 1 - Look For “Write For Us” Pages

  1. Open Respona’s search engine.

  2. Select “Web Search” from the menu on the left side of the bar.

    [CLOSE UP OF THE SEARCH BAR WITH WEB SEARCH ALREADY SELECTED]

  3. Type in your niche. As an example, let’s do “SEO”.

  4. Click on “Advanced Search”

  5. In the “In Title” field, type in “Write For Us”

    [SCREENSHOT OF THE WHOLE THING WITH BOTH “SEO” IN THE SEARCH BAR AND “WRITE FOR US” IN INTITLE]

  6. Select opportunities by checking the box on the left side of their titles.

    [SEARCH RESULTS WITH A FEW OPPORTUNITIES SELECTED]

Strategy 2 - Content Gap Pitch

In reality, most blogs accept guest posts, even if they don’t have a “write for us” page. So, you can mix in your guest posting with your other link building campaigns by pitching topics at the end of other successful link exchanges. Also, you’re much more likely to land a guest post if you already have established an initial touchpoint of some kind - a successful link exchange, for example.

For this, you will need Ahrefs. More specifically, its Content Gap functionality.

  1. Finish a link exchange.

  2. Open Ahrefs in two tabs.

  3. Paste your prospect’s URL into both.

  4. In the first tab, go to “Organic Search”.

  5. In the second tab, go to “Content Gap”.

  6. Pick two competitors from the “Organic Search” tab, paste them into the fields and click “Show Keywords”

  7. In the “Intersections” filter, select “2 targets”.

  8. These are the keywords that your prospect’s competitors are ranking for but they aren’t. Select 2-3 keywords and come up with a couple guest posting topics.

  9. Send your prospect a screenshot of the content gap keywords and offer them to write one of the proposed topics. The ideal target keywords have a low KD but high search volume.

[SCREENSHOT OF A PITCH OFFERING SOME TOPICS]

Template (After a successful link exchange)

Unpersonalized

Thank you, {first_name}!

Would love to collaborate more in the future!

By the way, I was playing around in Ahrefs and noticed that your competitors [list 2 competitors] are ranking for [keyword] but you aren’t.

I actually happen to have a writer in house who is a [keyword] nerd and would love to write a high-quality piece of content covering that topic for you.

Let me know if you’re interested?

[sign-off]

Personalized

Thank you, Jon!

Would love to collaborate more in the future!

By the way, I was playing around in Ahrefs and noticed that your competitors, Snov.io and Mailmunch, are ranking for "competitor backlinks" but you aren’t.

I actually happen to have a writer in house who is a link building nerd and would love to write a high-quality piece of content covering that topic for you.

Let me know if you’re interested?

Ivan Escott

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