Skip to main content

How do you calculate campaign metrics?

In this article, we’ll take a look at how campaign performance metrics are calculated within Respona.

Written by Farzad Rashidi

Respona constantly monitors the performance of your email campaigns. Each of these metrics are calculated in real time.

  • Delivery rate - is the ratio between the number of emails that actually land in your recipients’ inboxes and the number of bounces.

  • Open rate - Respona uses open tracking to measure the open rates for your email campaigns.

  • Reply rate - the percentage of people that actually replied to the pitched that were opened. (# of replies/ # of opens).

Did this answer your question?