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How do you calculate campaign metrics?
How do you calculate campaign metrics?

In this article, we’ll take a look at how campaign performance metrics are calculated within Respona.

Vlad Orlov avatar
Written by Vlad Orlov
Updated over a week ago

Respona constantly monitors the performance of your email campaigns. Each of these metrics are calculated in real time.

  • Delivery rate - is the ratio between the number of emails that actually land in your recipients’ inboxes and the number of bounces.

  • Open rate - Respona uses open tracking to measure the open rates for your email campaigns.

  • Reply rate - the percentage of people that actually replied to the pitched that were opened. (# of replies/ # of opens).

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