Unlinked Mentions is probably the single highest-converting link building strategy out of them all.

It is very straightforward: you find websites that have already mentioned you but didn’t attach a link to your brand name.

Then, you will be reaching out to them and asking to turn that mention into a backlink, offering some value from your side as well (social share, free subscription to your tool, etc.).

The reason why unlinked mentions have possibly the highest conversion rate is very simple: the people who you will be reaching out to have already spoken about you in their content, which means they are predisposed to giving you a backlink.

And after you sprinkle some extra value for them on top, they have no reason to turn down your pitch.

Note: this strategy works particularly well for more established websites, and it is a great idea to run unlinked mentions campaigns on a quarterly basis.

2. In the first field, enter the name of your product/company.

3. In the second field, paste the URL of your website.

4. In the last field, enter several target keywords that best describe your product/company.

5. Click “Use this template”.

6. Review your email sequence and tailor it to your needs.

7. Сlick "Next Step" and review the automation.

8. Click "Continue" and set additional SEO filters if needed.

9. Click "Continue" again and run a simultaneous contact search to save time.

10. Run the automation. As results are found, they will start appearing on the screen.

Subject: [Your Company] mention in your post

Hi {first_name},

[Your Name] here with [Your Company Name].

I wanted to quickly send over a huge thank you for mentioning us in your post "{url_title}".

Sent the article over to our social team to share with our [# of Followers] following but they're wondering if you can make the text where you mention us clickable to [Your Company Website]?

Hopefully this would help your readers find [Your Company Name] much easier if they'd like to go more in-depth with the reference.

Thank you.

[Signature]

Subject: Respona mention in your post

Hi John,

Vlad here with Respona.

I wanted to quickly send over a huge thank you for mentioning us in your post "Top 15 Email Marketing Automation Software".

Sent the article over to our social team to share with our 100k following but they're wondering if you can make the text where you mention us clickable to Respona?

Hopefully this would help your readers find Respona much easier if they'd like to go more in-depth with the reference.

Thank you.

Vlad Orlov