Intro

The competitor mentions strategy is a very good way to gain some links and divert some attention from your competitors to your brand.

This strategy works better for SaaS websites since to snatch a backlink from a competitor, you need a really good incentive for the blogger linking to them.

A free trial of your tool works very well for these types of situations.

We will be looking at two ways to find mentions of your competitors:

  1. Finding backlinks with the name of the company mentioned in the anchor or surrounding text with the help of Ahrefs (or similar backlink monitoring software);

  2. Finding such mentions with advanced search operators within Respona.

Discovery

Using Ahrefs

  1. Paste your competitor’s URL into Ahrefs’ site explorer.

  2. Click on “Backlinks”.

  3. Apply these filters:

    1. One link per domain

    2. Dofollow link type

    3. Blogs

    4. English language

    5. Type in your competitor’s name in the “word or phrase” field.

  4. Click Export > Full Export For Microsoft Excel.

  5. Download the file and open it in Excel or Google Sheets.

  6. Remove any irrelevant opportunities. We remove any prospects with DR > 40. To do that, sort descending based on DR, and remove anything with a Domain Rating less than 40.

  7. Remove all columns except “Referring Page Title” and “Referring Page URL”. They will be irrelevant for Respona.

  8. Save your file as a .CSV

  9. To import the sheet into your Respona campaign, click on the import button on the right side of Respona’s search bar.

  10. Press “Upload .CSV File” and select your file.

  11. Because we only left two relevant columns in the file, attributes will automatically be mapped to corresponding Respona fields.

  12. Click “Finish” and wait as your opportunities are imported.

With Respona’s Search Engine

  1. Use two search operators in your search query:

    1. intext: (tells Respona to look for mentions of your brand in the text of the articles)

    2. -site (tells Respona to exclude your own site from the results)

    So, a hypothetical search would look like this:

    intext:"justreachout" -site:justreachout.io/

  2. Select an article and check if the mention of your competitor is organic and not, for example, in a bio of a guest post by them.

  3. If it’s an organic mention, select the article for your campaign by ticking the box to the left of the title.

  4. Repeat until you’re out of opportunities

Template

Unpersonalized

Subject: Regarding your [topic] post

Hi {first_name},

[Your name] here with [your company]. Hope you're staying safe and healthy.

Just finished reading your {url_title} article. Noticed that you mentioned [competitor] for [reason].

Wanted to reach out and let you know that our team over at [company] just released a new tool for [function].

[explain in 1-2 sentences what your tool is for and how it’s better than your competitors’]

I’d love to set you up with a premium account in return for a mention in your post (no strings attached).

May I send it over?

[signature]

Personalized

Subject: Regarding your email outreach post

Hi John,

Ivan here with Respona. Hope you're staying safe and healthy.

Just finished reading your email outreach article. Noticed that you mentioned Woodpecker for assisted outreach and automated follow ups.

Wanted to reach out and let you know that our team over at Visme actually just released a new outreach and link building tool called Respona that helped us reach over 1.4M monthly organic traffic and 4.5M users (definitely an upgrade).

It’s been our secret sauce so far, but we decided to share the love and roll it out to the public :)

I’d love to set you up with a premium account in return for a mention in your post (no strings attached).

May I send it over?

Ivan Escott

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