Competitor Mentions

How to get featured in the same content as your competitors by identifying their mentions.

Farzad Rashidi avatar
Written by Farzad Rashidi
Updated over a week ago

Intro

The competitor mentions strategy is a very good way to gain some links and divert some attention from your competitors to your brand.

This strategy works better for SaaS websites since to snatch a backlink from a competitor, you need a really good incentive for the blogger linking to them.

A free trial of your tool works very well for these types of situations.

For example, this article has mentioned several tools including Ahrefs for recruiting affiliate partners. This would be a great spot to mention Respona.

crowann article mentioning ahrefs

Discovery

  1. Select the "Competitor Mentions" campaign template.

2. Paste your product/company name and your website's URL in the first two fields.

3. Do the same, but for your competitor in the next two fields.

4. In the sixth field, describe what sets your product apart from the competition in 1-2 sentences.

4. In the unique aspect of your company field, briefly describe how your tool/service

compares to the competitor your prospect is mentioning, and why they should mention you alongside them.

5. In the last field, tell the prospect what incentives can you offer in return for referencing your product.

6. Click on “Use this template”.

7. Review your email sequence and tailor it to your needs.

8. Сlick "Next Step" and review the automation.

9. Click "Continue" and set additional SEO filters if needed.

10. Click "Continue" again and run a simultaneous contact search to save time.

11. Run the automation. As results are found, they will start appearing on the screen.

Template

Unpersonalized

Subject: [Competitor name] mention

Hi {first_name},

Since you mentioned [Competitor name] in your article, thought you’d be interested in checking out [Company name].

[Unique aspects of your company]

[Incentive]

How does that sound?

[Signature]

Personalized

Subject: Ahrefs mention

Hi John,

Since you mentioned Ahrefs in your article, thought you’d be interested in checking out Respona.

Contrary to Ahrefs, Respona automates the entire partner recruitment process in minutes (it’s the highest-rated outreach tool on G2).

We’ll be offering a free trial of Respona, inviting you to join our affiliate network, and, of course providing all of the assets needed to update the article.

How does that sound?

Vlad

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