Intro

Journalist outreach can be done for a variety of reasons:

  • Press release distribution

  • Public relations

  • Establishing a contact in the media

  • Getting press coverage

Getting yourself featured on press outlets is one of the best ways to brand yourself and grow your company's influence.

One great way to spark up a collaboration with a journalist is to pinpoint a typo in their article. No professional wants these, so they’re very likely to at least notice your email.

Respona’s search engine makes finding relevant press outlets and journalists very simple.

Discovery

  1. Select “News” from the menu on the left side of the search bar.

  2. Enter a keyword that’s relevant to your business.

  3. If you think a resource is relevant for you, tick the box to the left of its title.

  4. Keep selecting opportunities until you’ve got enough for your campaign.

Template

Unpersonalized

Subject: New [guide, tool…] - want to take a look?

Hey {first_name},

I was reading your article on {website_name} regarding [topic].

I liked how you said that {Something from the article}.

This is why we’ve [developed an online tool, created an extensive guide…]

Would you like to take a look?

Let me know and we can provide you with any information you might need.

Thanks,

[signature]

Personalized

Subject: New outreach tool for SEO - want to take a look?

Hey John,

I was reading your article on Content Marketing Institute regarding link building.

I liked how you said that link building is hard.

It’s true that building links on your own can become quite tedious.

This is why we’ve developed an online tool that helps automate a huge chunk of the process and allows link builders to achieve much more, in a much shorter time.

Would you like to take a look?

Let me know and we can provide you with any information you might need.

Thanks,

Vlad Orlov

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