In the confirm contacts step, you will have three automations to choose from:

Automation 1: Find the writer of the article only if they work for the company, otherwise, find 1 Person(s) at the company

This automation is for mainly link building, content promotion, and reaching out about specific blog posts. The reason we choose this automation is because guest-writers or authors that don't work for the site won’t be able to make changes to the content.

We want to reach out only to those that have the editing access to collaborate through content and add links. As a backup if the the author isn’t the right contact, Respona will look for additional employees that match your search criteria in the “Position” and “Seniority” fields.

Automation 2: Ignore the writer, and instead find 1 Person(s) at the company

This automation is mainly for affiliate outreach and partnerships. If you’re not focused on a specific piece of content and are more focused about reaching out to a specific site, this is the selection you want to make.

Respona will do a domain level search for people that match your search criteria in the “Position” and “Seniority” fields.

Automation 3: Only find the writer of the article, and ignore other employees at the company

This automation is mainly for PR, journalist outreach, blogger outreach, and affiliate outreach. Respona will not assign anyone other than the author that is scraped from the page.