When conducting email outreach at scale, it’s important to monitor the health status of your sender accounts.
By doing so, you may be able to spot any issues and prevent wasting time and effort on emails that will ultimately end up in your recipients’ spam folders or get completely undelivered.
When you connect a sender email to Respona, the tool will automatically send email health check emails to our testing server:
You can access your email health reports by navigating to Insights > Email Health.
Your first email health report will only be generated after at least one health check email has been sent.
We run three very important checks:
Spam check by pulling your IP and checking to ensure it’s not on any of the most common blacklists;
DNS records check (more specifically, SPF, DKIM, and DMARC);
Spam Assassin is one of the most popular spam filters. We use it to check your emails and grade them - anything above 5 is considered spam.
What to do if your email is on a blacklist?
If you ever find your email on any of the blacklist, you should immediately reach out to its owner and politely ask it to be removed.
Some blacklist owners will ask you a few questions before removing you from the list, while other ones will do so without a second thought.
How to set up DNS records?
The three most important protocols to set up are SPF, DKIM, and DMARC.
We actually have a guide on how to set them up for your domain here:
How to increase your Spam Assassin score?
If you ever have any issues with Spam Assassin, the tool will usually tell you exactly what you need to do to improve your score.
One additional way to increase your score is to register your domain on DNSWL.org.