The goal of the product review strategy is to get your product/service reviewed on websites that have recently reviewed your competitors.

As an example, to find relevant bloggers who can write a review for Respona, we will be reaching out to sites that have already written a review for another product in our industry, Ahrefs.

2. In the first field, type in your product/company’s name.

3. In the next two fields, enter your competitor’s company and domain.

4. In the fourth field, enter several general keywords that best describe your competitor’s products/services.

5. Next, describe what sets your product apart from the competition in 1-2 sentences, and why they should mention you alongside them.

6. Click “Use this template”.

7. Review your email sequence and tailor it to your needs.

8. Сlick "Next Step" and review the automation.

9. Click "Continue" and set additional SEO filters if needed.

10. Click "Continue" again and run a simultaneous contact search to save time.

11. Run the automation. As results are found, they will start appearing on the screen.

Subject: [Competitor name] review

Hi {first_name},

Loved the review you did on [Competitor name]. It’s very thorough and well-researched.

I’m wondering if you’re open to writing a review for [Company name]?

[Unique aspects of your company]

[Incentive]

How does that sound?

[Signature]

Subject: Ahrefs review

Hi John,

Loved the review you did on Ahrefs. It’s very thorough and well-researched.

I’m wondering if you’re open to writing a review for Respona?

Contrary to Ahrefs, Respona automates the entire partner recruitment process in minutes (it’s the highest-rated outreach tool on G2).

We’ll be offering a free trial of Respona, inviting you to join our affiliate program, and, of course providing all of the assets needed to update the article.

How does that sound?

Vlad