Intro

Affiliate marketing is a very good way to spread the word about your business, earn some links, and boost your traffic and sales along the way.

We’re going to be looking at affiliate blogs in particular. There is a more effective way to find potential affiliates than pitching random bloggers hoping that they would be willing to become your affiliate.

In this strategy, you will be finding your competitors’ affiliates and reaching out to them, offering a collaboration with you as well.

This strategy also works well with listicles. Offering a blogger to join your affiliate program would be an enticing incentive for them to put you on their “Top 10” article, if they have one.

Note: For this, you will need Ahrefs or another backlink monitoring software.

Discovery

There are two ways in which you can find affiliates with Respona.

  1. Find listicle blog posts that mention your competitors.

Products and services that are featured in "top 10" posts are often there as part of an affiliate/referral marketing program.

  1. Create a campaign.

  2. In step 1 - Find Сontent, click over to Automation Setup in the top right corner.

3. Select the search source:

  • Google

  • Bing

  • Bing news

4. Enter your query (or queries).

Some common queries for finding listicle posts include:

  • Top X

  • Best X

  • X you need

5. Click "continue".

6. Set additional metrics for your opportunities and click "Run automation".

Once the automation is completed, opportunities will automatically be added into your campaign.

2. Reach out to websites that mention your competitors

Websites that mention your competitors and link to their homepage are also often doing that as part of a promotion/marketing effort.

To find these mentions with Respona, follow these steps:

  1. Create a campaign.

  2. In Step 1 - Find Content, click over to Automation Setup > Backlink Search.

3. Select the search source: Respona or Ahrefs.

4. Enter the homepage URL of your competitor(s).

5. In the "Anchor" filter, type in your competitor's name.

6. Click "continue".

7. Set additional metrics for your opportunities and click "Run automation".

Once the automation is completed, opportunities will automatically be added into your campaign.

Template

Unpersonalized

Subject: Wanna work with (Company Name)?

Hey {First Name}

My name is [Name] and I am a [Job Title] at [Company Name]—[Something about the company].

Since you’re into [Topic], you’ll already have heard about [Company Name].

I’m reaching out to let you know that we’re actively looking for more affiliates that could help us further expand our reach and raise awareness among new audiences.

We’re already working with people like [Affiliate Name], who made {Commision} in {Month/Quarter/Year} with us.

What do you think? Could we get you onboard as well?

Let’s set up a call to discuss it further — here’s a link to my calendar:

[Link to Calendar]

Thanks,

{Name}

Personalized

Subject: Wanna work with Respona?

Hey John

My name is Vlad and I am a Brand Partnerships Manager at Respona— the all-in-one email outreach tool for link building.

Since you’re into outreach, you’ll already have heard about Respona.

I’m reaching out to let you know that we’re actively looking for more affiliates that could help us further expand our reach and raise awareness among new audiences.

We’re already working with people like Visme, who made $6,500 in a month with us.

What do you think? Could we get you onboard as well?

Let’s set up a call to discuss it further — here’s a link to my calendar:

[Link to Calendar]

Thanks,

Vlad Orlov

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