Variables are a feature within Respona that help save a lot of time on personalization. They are little placeholders that automatically populate information for each opportunity in your campaign.

There is a number of variables built into Respona:

  • Day of week

  • Email

  • First Name

  • Full Name

  • Job Title

  • Last Name

  • LinkedIn URL

  • Location

  • Organization

  • URL

  • URL Title

  • Website Domain

  • Website Name

To insert one into your email sequence, click on the { } icon. This symbol will appear on the right side of the sequence editor for the line you're editing.

In the sequence builder, variables will look like building blocks with the variable name, but in Step 4 - Personalize, they will be switched out to actual information.

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