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Email deliverability checklist
Email deliverability checklist
In this article, we’ll take a look at the ways for making sure your emails get delivered to your prospects’ inboxes.
Vlad Orlov avatar
Written by Vlad Orlov
Updated over a week ago
  1. Only use verified prospect addresses

    One of the most important things that influence your deliverability rate is the email address of your prospects.

    You should always use 100% verified addresses, as it eliminates the probability of a bounce in 99% of cases.

    The green circle next to an email address means that it’s verified and being used.

  2. Turn off catch-all emails

    When setting up the contact automation, you are presented with an additional option to assign catch-all emails if no valid email address has been found for a person.

    A catch-all email is basically a likely combination of a person’s possible email address that is not completely verified. We recommend turning that option off for improved deliverability.

  3. Warm up your email

    Before launching huge email blasts, you should warm up your email. Learn how you can warm up your email address here: Warming up your email address.

  4. Set a minimal delay between emails

    If you send all of your emails at the same time, you run an extremely high chance of triggering spam filters. You should make sure to enable a delay between your emails - it can be as small as 5 minutes, but it needs to be set up.

  5. Keep your daily email limit low

    Sending 200 emails from a single address every day is not reasonable. This will affect your deliverability and trigger spam filters a lot.

    You should set your daily email limit to a much lower number. We don’t send any more than 35-50 emails per day, and we recommend you to avoid bigger quantities too.

    Learn how to change your daily email limit here: How do I increase my daily email limit?

  6. Set up DKIM, SPF and DMARC

    If you haven’t already, you need to set up DKIM, SPF and DMARC. These are protocols that increase your trust in the eyes of email service providers.

    You can learn more about what they are and how to set them up here: How to set up your DKIM, SPF and DMARC?

  7. Avoid using spam words in your emails

    You need to make sure that your pitches are free from spam-triggering words if you want your deliverability to stay high.

    Luckily, Respona’s email analyzer is built to help you do just that. You can find the pitching tool in the Create a Sequence step.

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