Intro

Infographics are very strong assets that can earn you tons of high-quality links.

However, marketers have caught on to that fact a while ago, and at this point, this strategy has been used by everyone and their grandmother.

You can use infographics to earn backlinks in two ways:

  1. By publishing the infographic on your own blog and then reaching out to blogs that have covered a similar topic but didn’t include a graphic in their post.

  2. By reaching out to popular blogs and offering to create a unique infographic for their content, also known as the guestographic.

The discovery process for both of these strategies is the same.

Discovery

To find pages that are talking about topics that are relevant to infographics that you create, you can use Respona’s keyword search automation to speed up the process:

You can access it by going to Step 1 - Find Content and clicking on “Automation setup” in the top right corner:

1. Select the "Keyword search" source.

2. Enter your search query.

So if we wanted to find blog posts about marketing that mention the use of influencers our search would look something like:

inurl:blog intext:"influencers" intitle:"marketing"

Note: You can find the complete list of usable advanced operators for the Google and Bing searches buy clicking the "Advanced Search" button.

3. Set advanced settings:

  • How many results to analyze (Google provides us with the top 100 results);

  • The location of your search;

  • Language;

  • Safety filters.

4. Click “Continue”.

5. You will be taken to the metrics screen. Here, you can set additional filters such as:

  • Domain Rating (available even if you don’t have an Ahrefs connected);

  • Website traffic;

  • Traffic value;

  • Organic keywords;

  • Referring domains;

  • Backlinks;

To use these filters (besides DR), you will need to connect your Ahrefs account to Respona.

6. Click “Run automation”.

7. Once the automation is finished, the results will be automatically added to your campaign.

No credits will be charged for using the keyword search automation.

Template

Unpersonalized

Subject: Infographic for your [Topic] Post

Hi {first_name},

[Your Name] here with [Your Company Name] :)

Just finished reading your [Topic] article. Thanks for the awesome post! Shared with our team at [Your Company Name]. Loved the way you said [Insert Article Summary].

I wanted to have our design team create a custom infographic for this article, on the house. My team and I at [Your Company Name] have taken on an assignment to find our favorite blog posts and create visuals to better inform your audience.

I’m attaching a preview of a couple of infographics we’ve done in the past.

Let me know if you’re interested?

[signature]

Personalized

Subject: Infographic for your link building post

Hi John,

Vlad here with Respona :)

Just finished reading your link building article. Thanks for the awesome post! Shared with our team at Respona. Loved the way you said that link building is one of the top factors influencing a site’s SEO.

I wanted to have our design team create a custom infographic for this article, on the house. My team and I at Respona have taken on an assignment to find our favorite blog posts and create visuals to better inform your audience.

I’m attaching a preview of a couple of infographics we’ve done in the past.

Let me know if you’re interested?

Vlad Orlov

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