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Infographic Outreach (Guestographics)
Infographic Outreach (Guestographics)

How to use a linkable asset such as an infographic to build links to the page it's featured on.

Farzad Rashidi avatar
Written by Farzad Rashidi
Updated over a year ago

Intro

Infographics are very strong assets that can earn you tons of high-quality links.

However, marketers have caught on to that fact a while ago, and at this point, this strategy has been used by everyone and their grandmother.

You can use infographics to earn backlinks by publishing the infographic on your own blog and then reaching out to blogs that have covered a similar topic but didn’t include a graphic in their post.

For example, we have an infographic about how to write a press release, and would like to pitch it to be embeded in other relevant articles such as this guide on Mailchimp.

mailchimp what is a press release

Discovery

  1. Paste the link to your infographic in the first field.

2. Type in your target keyword(s) in the second field.

3. Write a short description of your infographic in the final field - why do you think it’s a good fit for your prospect’s article.

4. Click “Use this template”.

5. Review your email sequence and tailor it to your needs.

6. Сlick "Next Step" and review the automation.

7. Click "Continue" and set additional SEO filters if needed.

8. Click "Continue" again and run a simultaneous contact search to save time.

9. Run the automation. As results are found, they will start appearing on the screen.

Template

Unpersonalized

Subject: [Target keyword1] infographic

Hi {first_name},

Loved the new article you wrote on “[Target keyword1].” It’s very thorough and well-researched.

I just published an infographic on the topic and thought it might interest you.

[Infographic description]

Mind if I pass it along? Would love to get your take on it :)

[Singature]

Personalized

Subject: Link building infographic

Hi John,

Loved the new article you wrote on link building. It’s very thorough and well-researched.

I just published an infographic on the topic and thought it might interest you.

Our infographic showcases the structure of a successful press release using an example that helped us get featured on Forbes.

Mind if I pass it along? Would love to get your take on it :)

Vlad

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