Intro

The reverse image search link building strategy is better suited to blogs that have already established a decent presence on the web.

It will also yield better results for blogs that utilize a lot of linkable graphics: infographics, graphs, charts, statistics, etc.

According to the statistics, 85% of unique images get stolen on the internet. And with reverse image search link building, you will be able to turn some of this blatant theft into backlinks.

The process behind it is quite simple: you take the unique graphics from your website and run a reverse image search in Google or a tool like Copytrack.

Then, you will be reaching out to the people who have posted your visuals without permission and asking them to give you a backlink in return.

Discovery

  1. Select a unique graphic from your site.

  2. Run a reverse image search on Google (or a different reverse image lookup service).

  3. Check through the websites and see whether your graphic has a link back to your website or not.

  4. Collect your prospects into an Excel spreadsheet if you’re using Google or export the list of websites if you’re using a different tool.

  5. Save your file as a .CSV.

  6. To import the sheet into your Respona campaign, click on the import button on the right side of Respona’s search bar.

  7. Press “Upload .CSV File” and select your file.

  8. Assign your .CSV file fields to the corresponding Respona fields.

  9. Click “Finish” and wait as your opportunities are imported.

Template

Unpersonalized

Subject: Crediting [Your Company Name] in your post

Hi {first_name},

[Your Name] here with [Your Company Name].

I came across your post today on “[topic]”

I’ve noticed you’ve used our [Custom Variable: Title of Image] image without crediting [Your Company Name]. I was wondering whether you can link back to the original source?

Here’s the source: [URL to Original Source]

Thank you!

[Signature]

Personalized

Subject: Crediting [Your Company Name] in your post

Hi John,

Farzad here with visme..

I came across your post today on infographic design.

I’ve noticed you’ve used our infographic design image without crediting Visme. I was wondering whether you can link back to the original source?

Here’s the source: https://visme.co/blog/how-to-make-an-infographic/

Thank you!

Farzad Rashidi

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