How to find Opportunities

A complete overview on how to use Step 2: Opportunities

Farzad Rashidi avatar
Written by Farzad Rashidi
Updated over a week ago

Adding opportunities is the first step of the campaign creation process and there are a number of ways you can add or find content for your campaign.

Keyword Search

Adding opportunities through the keyword search allows you to use various search engines to build a list of opportunities from topical searches.

You can choose between Google and Google News.

Simply put your queries into the search bar for the topics you want to find content on. You can also use advanced search operators to make your search targeted or find specific types of content.

Check out our Outreach Strategy Hub to see what type of strategies can be used with the keyword search and how to create searches for specific types of content.

Once you have the searches that you would like to get opportunities for, select “continue” in the bottom right corner.

You will then have the option to set additional SEO filters.

Moz filters are available to all users by default, but you may choose to connect your own account to save on credits or use Ahrefs/Semurush instead.

Click "Continue" and run a simultaneous contact search based on job titles and seniorities to save time.

Once you click "run automation", opportunities will be added to your campaign as they're found.

Backlink Search

Adding opportunities through the backlinks search allows you to tap into Moz, Semrush or Ahrefs to find the backlinks for URLs that you put into the search bar.

Simply paste a list of URLs that you want to find the backlinks for in the search bar. Set any advanced settings like link type and specific anchor then click “Continue” in the bottom right corner.

4. You will be taken to the SEO filters screen. Follow the same steps as described in Keyword Search.

Podcast Search

Using the podcast search is similar to using the keyword search, just without advanced search operators.

You have two options to choose when creating a list of opportunities: overall podcast shows and specific podcast episodes.

For finding overall shows, we recommend using broad and general keywords as there will be less opportunities than specific episodes.

If you are using more niche or long-tail keywords, use the Episodes search as the automation will bring specific episodes with the keywords you enter.

Click “Continue” in the bottom right corner to add additional podcast filters.

You can then set additional Listen Notes filters.

Once you have set the filters, click “Run automation’ in the bottom right corner to have Respona build your list of podcast opportunities for you.

Importing Data

If you have a list of URLs, websites, or contacts that you want to import into Respona, using the CSV Import you can do just that.

It is important to note the import mode to Respona knows what type of data you are trying to bring into the platform. To keep it plain and simple; if you are bringing in just URLs or a list of websites, use the Websites import mode. Although, if you are bringing in email addresses, use the Contacts import mode as Respona will create opportunities for the specific contacts instead of the specific websites.

Note: clean your list beforehand. If you try to import a mixed list where some have emails and some don't using the Contacts import, you will receive errors for the contacts that don’t have emails. If you want to bring in a list with and without contacts, please split the list up and do two separate imports.

After you have the file uploaded, you will need to map out the variables based on the data in your file. If you are bringing in custom data that we don’t have a variable for, create a custom variable that can be included in your pitch later down the line.

If you use the Opportunities import mode, you'll also have the option to run a simultaneous contact search right after your opportunities are imported.

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