Adding opportunities is the first step of the campaign creation process and there are a number of ways you can add or find content for your campaign.

Keyword Search

Adding opportunities through the keyword search allows you to use various search engines to build a list of opportunities from topical searches.

You can choose between Google, Bing, and Bing News.

Simply put your queries into the search bar for the topics you want to find content on. You can also use advanced search operators to make your search targeted or find specific types of content.

A full list of advanced search operators for each search engine can be found on the right side of your screen.

Check out our Outreach Strategy Hub to see what type of strategies can be used with the keyword search and how to create searches for specific types of content.

Once you have the searches that you would like to get opportunities for, select “continue” in the bottom right corner.

You will then have the option to set a Domain Rating range. If you have your Ahrefs account connected, you can set additional filters for your search results. Then Click “Run automation” in the bottom right to have your list built for you.

Allow the automation to run to completion. This may take some time so you can switch on the “Email me when the automation is complete” option and exit the campaign until the automation is done running.

Click “View Results” on the right side to see the list of opportunities that have been added to your campaign.

Backlink Search

Adding opportunities through the backlinks search allows you to tap into Ahrefs to find the backlinks for URLs that you put into the search bar. If you have your Ahrefs account connected, you can use credits directly from your Ahrefs account instead of having to use Respona credits to pull backlinks.

Simply paste a list of URLs that you want to find the backlinks for in the search bar. Set any advanced settings like link type and specific anchor then click “Continue” in the bottom right corner.

You will then have the option to set a Domain Rating range. If you have your Ahrefs account connected, you can set additional filters for your search results. Then Click “Run automation” in the bottom right to have your list built for you.

Allow the automation to run to completion. This may take some time so you can switch on the “Email me when the automation is complete” option and exit the campaign until the automation is done running.

Click “View Results” on the right side to see the list of opportunities that have been added to your campaign.

Podcast Search

Using the podcast search is similar to using the keyword search, just without advanced search operators.

You have two options to choose when creating a list of opportunities: overall podcast shows and specific podcast episodes.

For finding overall shows, we recommend using broad and general keywords as there will be less opportunities than specific episodes.

If you are using more niche or long-tail keywords, use the Episodes search as the automation will bring specific episodes with the keywords you enter.

Click “Continue” in the bottom right corner to add additional podcast filters.

You can then set additional filters for:

  • Total episodes

  • Date of last episode

  • Sort type

  • Listen Score - the listen notes metric that ranks the podcast based on popularity

Once you have set the filters, click “Run automation’ in the bottom right corner to have Respona build your list of podcast opportunities for you.

Allow the automation to run to completion. This may take some time so you can switch on the “Email me when the automation is complete” option and exit the campaign until the automation is done running.

Click “View Results” on the right side to see the list of opportunities that have been added to your campaign.

Importing Data

If you have a list of URLs, websites, or contacts that you want to import into Respona, using the CSV Import you can do just that.

It is important to note the import mode to Respona knows what type of data you are trying to bring into the platform. To keep it plain and simple; if you are bringing in just URLs or a list of websites, use the Opportunities import mode. Although, if you are bringing in email addresses, use the Contacts import mode as Respona will create opportunities for the specific contacts instead of the specific websites.

Note: clean your list beforehand. If you try to import a mixed list where some have emails and some don't using the Contacts import, you will receive errors for the contacts that don’t have emails. If you want to bring in a list with and without contacts, please split the list up and do two separate imports.

After you have the file uploaded, you will need to map out the variables based on the data in your file. If you are bringing in custom data that we don’t have a variable for, create a custom variable that can be included in your pitch later down the line.

Click “continue”, allow the opportunities to import, and click “finish” the import in the bottom right corner to add your list to the campaign.

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