The last step of the campaign creation process is to personalize and launch your list of opportunities for outreach.


This is the final step before you launch your campaign. Here, you can see the preview of all the messages with all the variables filled in. To click through the messages for personalization, use the bar at the top.

You can still make changes to each message and make personalizations for specific opportunities if you see it.

To hyper-personalize pitches, you can use the article summary snippets on the right side of your screen.

These are five important sentences pulled straight from the content so you can include things that the author has mentioned within your pitch. Simply click the copy-to-clipboard icon to the left of the desired snippet and paste the snippet into your message.

To see exactly what your message will look like before you launch the campaign, click on the test email button in the bottom left corner of the message you want to view. This will allow you to send a test email to an address of your choice and preview the specific message. You can do this with any steps of your sequence.

The last step of personalization is connecting through other channels. If Respona is able to find any social media accounts, they will appear as part of the contact profile under the article summary snippets. Here you can put a face to your outreach and connect with your recipients via other channels.

Launching your Campaign

Once you’re ready to launch your campaign, click the “Verify and Launch” button in the top right corner.

Respona will give you the option to put your campaign through some last minute safety checks to make sure you are not sending any unpersonalized messages.

You have the option to turn off or bypass these safety checks if you wish. Although it is not recommended that you do this.

Click on “Verify opportunities'' and Respona will run the safety checks you allow. If any of your opportunities do not pass the required checks, they will be flagged with a caution triangle.

You can still launch any verified opportunities by clicking the green “verified” button in the top right corner and clicking on the “launch verified opportunities” button.

Any leftover opportunities will need to be adjusted to meet the requirements of the safety checks. You will reverify the opportunities and launch them once they are fixed.

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