What Are Respona’s Safety Features?

Respona offers a number of safety features at different stages of your campaign creation to ensure no duplicate opportunities are being contacted.

Let’s take a look at all of them.

Opportunities Safety Filters

In the Opportunities step, you maychoose one of the three automation modes (keyword, backlink, podcast), or upload your own .CSV file.

You can find the safety filters for each automation in the “Advanced Settings” drop-down.

As you can see, there are five safety filters:

The first option let’s Respona pull only one URL per domain per query (you can run multiple queries at the same time with each automation mode).

The second option allows you to skip domains that you have contacted with Respona within the specified time period (100 days by default).

The third one is pretty self-explanatory - if you have any domains in your Unsubscribe list, the tool will ignore them.

The last two are also quite straightforward - excluding any opportunities active in other campaigns, as well as homepages.

You can unsubscribe individual emails and whole domains by going to Account > Unsubscribed.

The .CSV import option has separate safety features.

Before launching your campaign, Respona does three pre-launch checks.

They are accessible by clicking on the “Verify & Launch” button.

Not Contacted in the past X days - same as during the opportunities step, but applies to individual contacts rather than URLs or domains
Don't contain empty variables - a safety net in case some variables like @first_name failed to populate
Don't include placeholder brackets - [placeholder brackets] are used to mark areas that require manual personalization and acts as a double-check to make sure you didn’t forget to personalize any pitches.
Not included in other active campaigns/unsubscribed list - self-explanatory.

If an opportunity fails one of these checks, it will not be launched.

You may also choose to disable all of these safety options by simply unchecking the boxes next to them.