Content Syndication

How to publish copies of your article on other websites to gain visibility.

Vlad Orlov avatar
Written by Vlad Orlov
Updated over a week ago

Intro

The goal of the content syndication strategy is to publish copies of your articles on third-party websites and gain exposure to their audience.

For example, we would like to publish our content syndication guide on websites that are open to re-publishing external content.

Leveling Up is an example of a website used to syndicate content, such as this article.

levelingup content marketing funnel article

Discovery

  1. Select the "Content Syndication" campaign template.

2. In the first field, paste the URL of the article you’d like to promote.

3. In the second field, enter the specific keywords that are relevant to your content.

4. In the last field, describe what makes your content unique in 1-2 sentences.

5. Click “Use this template”

6. Review your email sequence and tailor it to your needs.

7. Сlick "Next Step" and review the automation.

8. Click "Continue" and set additional SEO filters if needed.

9. Click "Continue" again and run a simultaneous contact search to save time.

10. Run the automation. As results are found, they will start appearing on the screen.

Template

Unpersonalized

Subject: Open to syndication?

Hi {first_name},

I’m wondering whether you’re open to syndicating our new [Target keyword1] guide on {Website_name}?

[Content description]

I’m happy to help drive traffic by sharing it on our social channels.

[Signature]

Personalized

Subject: Open to syndication?

Hi John,

I’m wondering whether you’re open to syndicating our new content distribution guide on Visme?

In our guide, we have shared step-by-step strategies that helped us grow our blog’s monthly traffic to 100k sessions.

I’m happy to help drive traffic by sharing it on our social channels.

Vlad

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