Intro

The goal of the content syndication strategy is to publish copies of your articles on third-party websites and gain exposure to their audience.

For example, we would like to publish our content syndication guide on websites that are open to re-publishing external content.

Leveling Up is an example of a website used to syndicate content, such as this article.

levelingup content marketing funnel article

Discovery

  1. In the first field, paste the URL of the article you’d like to promote.

respona content syndication template

2. In the second field, enter your primary keyword accompanied by several related keywords.

3. In the content description field, write a short line that encapsulates what your article is about.

4. Click “Use this template”

respona campaign editor

5. In the campaign editor, click “Continue” and add additional SEO filters.

setting additional seo filters

6. Review the automation results once it’s completed.

Template

Unpersonalized

Subject: Open to syndication?

Hi {first_name},

I’m wondering whether you’re open to syndicating our new [Target keyword1] guide on {Website_name}?

[Content description]

I’m happy to help drive traffic by sharing it on our social channels.

[Signature]

Personalized

Subject: Open to syndication?

Hi John,

I’m wondering whether you’re open to syndicating our new content distribution guide on Visme?

In our guide, we have shared step-by-step strategies that helped us grow our blog’s monthly traffic to 100k sessions.

I’m happy to help drive traffic by sharing it on our social channels.

Vlad

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