The last step of preparing a campaign in Respona is personalization. The email builder makes this process very simple.

Any variables that you have used in Step 2 will be automatically populated for each prospect in your campaign. We take a more in-depth look at how variables work in this article: How do variables work?

  1. Navigate to Campaign Step 4 - Personalization.

  2. Type in the changes that you wish to make in the email builder field.

  3. All changes will be saved once you stop typing, individually for every opportunity in the campaign.

  4. Repeat until you’ve personalized every opportunity.

Note: Feel free to use the article summary snippets on the right side of your screen. These are important sentences pulled straight from the content opportunities.

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